Fisker Launches New Ad Campaign and Increases European Presence
While all ‘green’ car news of the week have been pretty much all about the launch of the Tesla Model S, another California-based ‘green’ automaker with a decently successful car, Fisker, is looking to increase its brand appeal, not to be left behind by Tesla.
Apparently, Fisker launched a US ad campaign for the Karma, on the very same day that the Model S was officially launched – we suspect that this is no accident. Furthermore, the automaker has also been working hard on expanding its European dealer network, after having granted sales rights to a company which sells BMW, Ferrari and Porsche cars in Spain, as well as Portugal and Morocco. Also, Fisker will be opening a new showroom in ‘green-loving’ Norway, in an old Oslo shipyard.
With Dutch sales going very well, Fisker still has a chance to recover after the recent problems it faced, despite having to overcome another setback in the form of a delay in the production date of its less expensive offering, the Atlantic. This move has been caused by the US Department of Energy freezing most of the $529 (€423) million in loans granted to Fisker.