Ford has steadily improved the SYNC system, developed with the help of Microsoft, over the years, and while it may still not be perfect, even after a few years in development, they have now reported the sale of the 5 millionth vehicle equipped with the system.

According to Paul Mascarenas, CTO and VP of Ford Research and Innovation, “SYNC has helped us evolve as an automaker, to think and act more like a technology company, with a new level of openness and access that has forever changed how we look at our business and respond to our customers [. . . ] Ultimately, SYNC embodies what Ford is all about: going further to transform innovative ideas into products that are affordable, attainable and valuable to millions of people.

Over time, the system will improve, and the fact that they have made an alliance with the likes of Microsoft will most likely ensure a good quality product in the end. Some customers still don’t like it, and this will still be the case, until they finally make a system which is truly easy to use and intuitive – like the one used by Tesla, on the Model S’ oversized central screen, but smaller.

By Andrei Nedelea