Hyundai and Kia Adding Google Maps
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Google Maps is looking to get into cars through more than just a cell phone, and Hyundai is more than happy to oblige.
Hyundai has announced that they will integrate Google Maps into Hyundai’s Blue Link telematics platform and Kia’s UVO eServices system. The 2014 Kia Sorento will be the first to feature the integration later on this year.
It should prove to be a wise decision for Hyundai to get on the Google bandwagon. Tom-Tom and other standalone GPS devices might become obsolete soon enough, considering that anyone with a cell-phone and Google’s free downloadable Maps app has access to driving directions and maps at their fingertips (data service fees from your carrier do apply).
Hyundai Blue Link has several features and applications that will be bolstered by the integration of Google Maps. This includes Send to Car, Point of Interest Search and Local Search by Voice. And of course, Google search is included in the package. Send to Car means you could research your travel plan online at maps.google.com and send it straight to your car where it’ll be waiting for you. Google constantly updates their Places database to assure that drivers can always find their destinations. Street View even gives you a glimpse of what the place you’re heading to looks like.
Hyundai is also looking into smartphone applications that will allow users to unlock doors and perform remote starts from their phone, thus eliminating the bulkiness of an actual key.
Similarly, Apple showed off a Chevy Spark with an integrated Siri (the talking, search assistance interface) onboard at the LA Auto Show preview in 2012. Could Google be answering back by taking this next step? Rumor has it that Google is working alongside Audi, BMW, Mercedes-Benz and Tesla Motors in using Google Maps technology in their telematic systems as well.
“Google is a leader and innovator in search, content and technology, offering incredible tools,” said Barry Ratzlaff, director of Customer Connect at Hyundai Motor America. “Blue Link makes it easy for our owners to find and navigate to their destinations. The integration of Google Maps makes Blue Link even more effective. We look forward to continuing work with Google to bring innovative solutions to Hyundai owners.”
“We’re always looking for ways to make it easier for people to discover more relevant information to help them make informed choices, whether that’s where to go for a coffee, or where to take dry cleaning,” Tarun Bhatnagar, head of enterprise geo at Google, said in a statement. “It’s great to see that more drivers now have access to fresh, web-based content while on the go.”
Should be a win-win for the Korean automakers and Googlers alike. I wouldn’t doubt seeing Google Maps in most cars in the near future. If not, there’s always your smartphone that’ll do the job.
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By James Deaton