The electric Honda Fit EV will be available for lease in California and Oregon beginning this Friday, lining up the Nissan Leaf and Chevrolet Volt in its sights as Honda attempts to further their stake in the EV game.

“No other automaker on the planet is more deeply committed to produce and deliver more energy-efficient and sustainable transportation solutions than Honda,” said Steven Center, vice president of the American Honda Environmental Business Development Office, in a press release. “The 2013 Honda Fit EV is the latest example of this commitment.”

The Fit EV certainly has one thing going for it: In early June, the EPA handed it the highest fuel efficiency rating ever with a 118 MPGe (132/105) score.

That’s more than enough to best the Leaf (99 MPGe), Volt (98), Tesla Model S (89), Ford Focus Electric (105) and Mitsubishi MiEV (112).

But does that mean that customers will flock to the Fit EV? We’ve already seen a few zipping around the streets of Torrance, near Honda headquarters, and if the giant “EV” logo splashed across the side of the car doesn’t turn buyers away, the steep three-year lease price of $389 per month might. It adds up to a $36,625 MSRP – more than twice the cost of a base Fit ($15,325) and significantly more than a fully-equipped Fit Sport Navi ($19,690).

Honda is betting that customers are willing to shell out the extra money for a chance to be early adopters of the most fuel-efficient production car on the market; not to mention the most eco-friendly on their block. Plus, the Fit EV can fully recharge from a 240-volt outlet in just three hours and the Fit is well-known as one of the most versatile and practical cars available. The Fit EV will expand to six East Coast markets in early 2013.

As with all electric vehicles, the cost will level off as the technology improves and becomes cheaper to manufacture, and the important thing is that cars like the Fit EV are coming to market at all. Competition is certainly a good thing – now we’ll just have to see which EV the public responds to most.

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Does the Fit EV pique your electric interest? Let us know in the Comments below.

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By Ryan ZumMallen