Tesla is officially beginning customer deliveries for its new Model S all-electric BMW 5-Series and Mercedes-Benz E-Class rival. The first cars are to be presented to their owners at an invitation-only event set to take place at the Tesla factory, in Freemont, California.

As previously reported, they have finished the car and have made it delivery-ready one month ahead of their original July deadline. Tesla plan to deliver around 5,000 cars by the end of the year, with orders currently exceeding the 10,000 mark.

The Tesla Model S is a bespoke car, with no real components borrowed from other manufacturers. It’s a unique proposition and from what the manufacturer claims, it’s a greener and more left-field alternative to the BMW and Mercedes norm.

By Andrei Nedelea