Tesla Motors, the vision of Elon Musk, took its first ‘step’ as a car company when they made Roadster number 1,000, back in 2010. With this achievement, Tesla proved that they made viable cars in a market sector where demand was high.

Proof of this is that they are launching the Model S sedan next week, an EV which will be a viable alternative to the conventionally powered BMW 5-Series (and company). Once the sedan is established as a good model, with positive feedback coming from customers, they will move on to the launch of the Model X, their all-electric crossover – a type of car which for which demand is very high at the moment, all around the world. Following the launch of the Model X, expected to take place some time in early 2014, Tesla will introduce a new platform (Gen III) which will underpin two mass market products: a sedan and a crossover.

According to Autoblog, both the sedan and the crossover will be smaller than the current Model S and X and will also be 40% cheaper than they are now. We are skeptical of such a decrease in price just two years from now, however, it is a welcome change for Tesla and it will considerably boost their appeal.

By Andrei Nedelea