Creating a new automaker out of nothing is one of the most difficult types of business one could get into. However, Elon Musk seemed to have what it takes to pull it off, and while we still have faith in him and his vision, all we are hearing regarding the company’s numbers is never good.

Now, the most recent number to be talked about is their sales expectation for the year. When they first estimated the kind of revenue they would be bringing in in 2012, they were expecting $600-million, yet with the latest issues which have confronted the automaker, they have been forced to be less optimistic, with a projected figure of between $400- to $440- million.

The reason is the fact that Tesla is unable to increase the production volume of the Model S quickly enough, and while things are thankfully moving along, the pace is way off what was originally intended. They have also reported a total loss of, wait for it, $864.9-million, up until June 30th of this year. Now, they are reportedly working to achieve just over half of the projected production figure of 5,000 units by the end of the year.

Thankfully, however, there are now 13,000 orders for a Model S, so there’s no shortage of customers willing and eager to give up on gasoline altogether. The first several thousand customers have already been asked to configure their car, or risk losing their place in the ‘queue’.

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By Andrei Nedelea