After successfully launching their first all-original car, the Model S, Tesla are now looking to downsize the third model in their line-up, to rival the current king of that class, the BMW 3-Series (which we recently tested). However, it will not be their second offering, as the second spot in their lineup will be taken up by the Model X – a crossover built on Model S underpinnings, set to make its debut in 2013, at a price of around €40,000 ($49,900).

As we had previously mentioned, The 3-Series rival will arrive in 2015 with a price starting as low as €24,600 ($30,000). If they are able to keep this promise of an affordable price, then the upcoming EV will definitely give the auto industry a good shake, as it will offer all-electric motoring of a very high quality (if the Model S is anything to go by), at a price which will be roughly the same as that of a conventionally-powered alternative.

If they market it properly, and if it is as good as we now expect it to be after having seen the Model S, their future will be pretty much assured as a trendsetting automaker which encourages its buyers to ‘go green’ and lose absolutely nothing that a normal car would offer – except the tailpipe emissions.

Story via autocar.co.uk

By Andrei Nedelea